Case Study of Winery Yard Free-Samples -Myassignmenthelp.com

Question: Discuss about the Case Study of Winery Yard. Answer: Introduction The case study analysis is considered significantly essential to understand the actual position of the company. A winery is operated by the Grevillea Ridge family(Somogyi, 2013). This winery is generally managed by two owned. The owners have applied several strategies to enhance income and sales. They offered diverse kinds of offers in last three month. In this report, the sales of winery will be discussed in detail. The spreadsheet will be analyzed in order to know the impact of various discounts and offers on sales of winery. The other factors which affect the sales of vineyard will be analyzed in detail. After that, a concluding summary will be presented in detail. On this basis of analysis of spread sheet, recommendations will be offered in last section of the report. Analysis The case study is about a winery yard which is managed by two owners (Galbreath, 2015). It was estimated by the owners that mostly sales are made on the weekend. In order to increase sales through telephone and online, the owners decided to close the caller door on the last days of weekend (Sexton, 2011). The production processes are managed by the Marcus, while other operations are managed by Michelle. She appointed two employees for assistance. In order to establish business through online, the customers were motived to become a member of Grevillea Ridge Wine Club online. They are provided mail o regular basis about functions and new things. On the other hand, Michelle distributed wines to stores and boosted target market. The business was started to concentrate the target market of Victoria (Thorpe, 2009). Yet, Michelle recognized that operations can be expanded in other nations. She started to offer 15% discount in February in order to increase the sales. She provided cost free d elivery services in March. Michelle has used excellent strategies to enhance the sales outside the nation. Sales Analysis In the three months, the sales in Queensland, New South Wales, Victoria and South Australia are: The above mentioned chart indicates the number of sales achieved in three month. In January, the company sold 22 cases to New South Wales, O cases to Queensland, 29 cases to South Australia and 107cases to Victoria. The company achieved sufficient revenues through these sales in January. In February, the company sold 134 cases to New South Wales, O cases to Queensland, 136 cases to South Australia and 299 cases to Victoria. The company achieved sufficient revenues through these sales in January. The sales were high during February. In March, the company sold 9 cases to New South Wales, 2 cases to Queensland, 44 cases to South Australia and 93 cases to Victoria. Discount Analysis The above chart indicates the discounts achieved by four states of Australia during February on purchase of wine cases. New South Wales purchased 134 cases of wine in February. The state achieved AUD 754.76 amount of discount on these purchases of cases. Queensland purchased 2 cases of wine in February. The state achieved AUD 46.80 amount of discount on these purchases of cases. Victoria purchased 299 cases of wine in February. The state achieved AUD 1909.41 amount of discount on these purchases of cases. South Australia purchased 136 cases of wine in February. The state achieved AUD 273.15 amount of discount on these purchases of cases Result of Analysis The winery business did well in the last three month. The campaign launched by Michelle proved good and well to boost the level of sales in other states as compared to Victoria. It is analyzed on the basis of above mentioned analysis that sales in Victoria, New South Wales, Queensland, and South Australia enhanced greatly in February due to offer of discount. In order to avail this opportunity, three states purchased more cases as compared to January. However, the campaign of free deliver was not demonstrated beneficial (Insel, 2014). In March, the winery offered free delivery services. This offer was not beneficial for the winery. The campaign to offer discount to enhance sales was evidenced good (Alonso, 2011). Other factors affecting results It is analyzed that various other factors also impacted the results of these sales. The competition is considered biggest issue that impact the sales and revenue. In February, the sales were high because the customers are attaining discounts on the purchase of cases (Goodman, 2009). On the other hand, the sales were low in March as competitors are providing services on time. The legal factors also impacted the sales during March. The legal requirements regarding purchase and sales differentiate. The sales are high in the Victoria because wines are produced according to the needs and demands of Victorian customers. However, the preferences and tastes of customers of other citizen can vary. The preferences of customers greatly impact the results (Duarte Alonso, 2015). Conclusion On the basis of above mentioned analysis, it is concluded that psyche of customers vary as per requirements. The winery launched two campaign to enhance sales. The campaign to provide discount during February was beneficial as company attained higher sales during February. On the other hand, the offer to provide free delivery services was not as such beneficial as company did not achieved desired sales. It is also concluded that environmental factors of different states and preferences of different customers of different states also impact the level of sales. Recommendations On the basis of above mentioned analysis, it is recommended that winery should concentrate on the needs and preferences of customers. The winery must analyze diverse requirements of consumers in order to gratify the needs of target customers. Secondly, the vineyard should offer discounts in other states in order to capture more customers. The winegrower should provide vine to diverse stores in different states. References Alonso, A. D., 2011. The red-headed stepchild of wine? Marketing muscadine wines in the Southern USA. British Food Journal; Bradford, 113(10), pp. 1290-1304. Duarte Alonso, A., 2015. Wine as a unique and valuable resource: An exploratory study of wine consumers on La Palma Island. British Food Journal; Bradford, 117(11), pp. 2757-2776. Galbreath, J., 2015. A study of women in top business roles: the case of the wine industry. International Journal of Wine Business Research, 27(2), pp. 143-158. Goodman, S., 2009. An international comparison of retail consumer wine choice. International Journal of Wine Business Research, 21(1), pp. 41-49. Insel, B., 2014. The Evolving Global Wine Market. Business Economics; Basingstoke, 49(1), pp. 46-58. Sexton, A., 2011. The French in the Australian wine industry: 1788-2009. International Journal of Wine Business Research, 23(3), pp. 198-209. Somogyi, S., 2013. Grape grower and winery relationships: a segmentation approach. International Journal of Wine Business Research, 25(4), pp. 252-266. Thorpe, M., 2009. The globalisation of the wine industry: new world, old world and China. China Agricultural Economic Review, 1(3), pp. 301-313.